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Sport Clips, the nation’s leading purveyor of contemporary men’s haircuts with 650 locations in the US has chosen ElementsLocal, by ELEMENTS, for their websites, online marketing, and software needs. The unique ElementsLocal software platform will enable Sport Clips to better utilize their electronic communications and internet presence as a strategic focus to increase brand awareness, improve marketing effectiveness and increase clientele.
Sport Clips, currently listed as one of the top 50 fastest growing franchises by Entrepreneur Magazine, was excited to find an all-in-one provider for their franchise websites as well as Email and SMS/mobile marketing plans. Their goal in 2010 is to utilize local presence in search engines as well as relevant and engaging electronic marketing campaigns, both via email and on your mobile device, to better serve their customers.
ELEMENTS is providing Sport Clips a localized, SEO optimized web site with integrated online communication software for each of their 650 franchise locations in order to produce a strong, locally driven presence across the United States. Each franchisee will have the ability to update their own website, send localized online marketing campaigns, and populate their customer contact database.
Sport Clips’ brand consistency is ensured because Corporate Headquarters can select and approve web site page templates, photographs and manage all levels of access for each web site, while providing maximum user control and autonomy at the local franchise level.
ELEMENTS is excited to be a part of comprehensive approach to using the Internet to reach out to customers. Jeremy LaDuque, CEO of ELEMENTS commented “Because the use of SMS/ text messaging, is rapidly escalating, we’re particularly enthusiastic to be a part of such a large mobile marketing plan and look forward to a fruitful relationship with Sport Clips.”
