After analyzing several studies conducted over the past few years regarding the ROI on email campaigns, I’ve put our findings here in a straight-forward summary on which days and times are the most effective to send emails. The best days to send emails depend on whether it is B2B or B2C.

The best day for B2B: Tuesday (the same as with social media blogs)

The best day for B2C: Friday

This chart, although from a study from 2006, is a simple visual and reflects similar findings to the latest studies.

The best time to send emails: 9 am
Unlike social media sites, emails, especially ones sent to a work email address, are more likely to be considered as high priority. Therefore emails get checked first thing in the morning.

• 9 a.m. performed 15.63% better than 4 p.m.

• 9 a.m. performed 9.4% better than 12 p.m.

• 12 p.m. performed 6.9% better than 4 p.m.

Some regions generally start their work day at 8am, therefore depending on your target market, sending emails as early as 8am is wise.

Click here to access the full case study (subscription required).

This entry was posted on Thursday, December 10th, 2009 at 2:06 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.