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“I really enjoyed the Webinar. It was very informative and well done” – Susan Black-Beth, CFE, Director of Franchising at Super Wash, Inc.
ElementsLocal™, a division of Elements, Inc. that specializes in local franchise marketing, launched a free webinar series on the best practices for online marketing for franchises.
Social media, mobile technology, and search engine marketing, to name a few, are changing how we do business, making it critical to be conversant in all areas of online marketing in order to stay ahead of the competition. “The best marketing move a franchise, or any company in that matter, can make is to proactively execute these new mediums”, comments Jeremy LaDuque, online marketing expert and CEO of ElementsLocal.
Getting started, however, can be the biggest challenge. Even top-level executives who have decades of experience in marketing are baffled when it comes to initiating these new inbound marketing strategies, as it is unmarked territory for many.
“At every event we attend, whether it’s the IFA Conventions or franchise expos, we get lots of great questions from franchise professionals on how to develop a successful online strategy. These questions inspired us at to create an instructional webinar series that delves into the most vital aspects in online marketing necessary to establish a strong online presence”, continues LaDuque.
• In the first in the series titled, Localized Online Marketing: Winning Over the “Locals”, Elements’ CEO and online marketing expert, Jeremy LaDuque, teaches how to create a local presence for every franchise location in order to improve local search engine rankings, reduce pay-per-click advertising, and ensure brand consistency. Webinar will take place on Friday, February 19, 2010 at 10:00 AM PST.
• The third webinar in the series, Social Media: Socializing Strategically, will take place on, Friday, March 19, 2010 at 10:00 AM PST. Demystify the process of establishing and maintaining a successful social media presence. This step-by-step webinar will help determine which social media sites are for your franchise, how to implement a strategic plan, and how to easily manage it.
• The second webinar in the series, Integrating for Online Success: A Panel discussion from industry experts on local online marketing, Email & SMS marketing, and social media will take place on Friday, April 16, 2010 at 10:00 AM PST. This webinar will help you learn how to integrate multiple online marketing mediums for effective results.
You can register for one or more of these webinars at http://elementslocal.com/register
