Significant changes in the way consumers prefer to receive information, coupled with an unpredictable economy, have many franchises reexamining their traditional marketing communication plans to gauge effectiveness. Both retaining Clients and attracting new Clients requires applying the latest digital tools to maximize leads received and covert them to sales. To address these goals, Sport Clips, the nation’s leading men’s and boys’ hair care franchise, has partnered with ElementsLocal™ to maximize their online solutions specifically designed for franchises. Using the latest technology, ElementsLocal™ is providing Sport Clips unparalleled abilities to market online and communicate with their existing clients through email and text messages.

Sport Clips searched the existing product offerings for a solution that would support and encourage loyalty among existing Clients and offer innovative ways to communicate with and attract new Clients. After this search, Sport Clips signed on with ElementsLocal™ to significantly improve its online presence and develop lasting relationships with Clients through local web sites and creative email and SMS campaign strategies.

With 90% of online users conducting local online searches

ELEMENTS Launches Paul Davis Restoration on ElementsLocal for Franchise Systems.

San Luis Obispo, CA – June, 30 2008. Elements, an interactive agency, today announced that they have launched Paul Davis Restoration on their ElementsLocal software platform. ElementsLocal is an online local marketing platform for franchise systems.

The primary objective of ElementsLocal is to provide each franchise of Paul Davis Restoration with a marketing platform targeted to their local market. ElementsLocal provides franchise systems with an unmatched ability to give franchise leaders BrandSecure™ online marketing tools. These vital tools drive local business leads without diluting the franchise’s national brand. ElementsLocal puts the power of online marketing in your franchisees’ hands, while consistently driving your brand across all web properties. Typically franchise companies have a single website and domain name to represent all of their franchises, thus internet search engines see one website for each of the hundreds or thousands of locations. Franchise companies miss a huge opportunity for localized search engine optimization.

“Paul Davis Restoration recognized the value of a local web marketing empowered through corporate branding and support,” said Michael Boyer, Vice President and CMO of ELEMENTS. “We are excited to partner with Paul Davis in providing a local marketing platform to their network of franchisees.”

ElementsLocal was developed specifically for the unique challenges and opportunities franchise companies face in online franchise marketing. ElementsLocal is proven to maximize search engine results for franchise companies by taking advantage of the hundreds or even thousands of unique franchise locations of the franchisor company.

About ELEMENTS – www.elementsinc.net
ELEMENTS is an interactive marketing agency, we design and develop online business products and corporate web sites. Our online business products provide industry-specific platforms, which enable our clients to harness the power of the internet to streamline their business. Our world-class interactive services provide marketing solutions for mid-market companies. From conception and strategy to design and implementation, we combine world-class creative services and proven technological expertise with forward-thinking business strategies. We deliver successful and elegant solutions for deployment of enterprise web initiatives.

About Paul Davis Restoration – www.pdrestoration.com
Paul Davis Restoration is one of the nation’s foremost franchise organizations with over 220 independently owned and operated franchisees. Since 1966, the Paul Davis Restoration network of contractors has been an innovative leader in the areas of property damage mitigation, reconstruction and remodeling. We work across the United States serving our residential, institutional and commercial customers and clients. We have built our heritage one project at a time establishing a reputation for performance, integrity and responsibility.