ElementsLocal attended The Dwyer Group Reunion in San Antonio TX last week and had an incredible time meeting with all of the great people of the Dwyer Group. The Dwyer Group means it when they say “a franchise is in business for themselves, but not by themselves.”

ElementsLocal was there supporting their new client, Glass Doctor. The new Glass Doctor corporate website, local websites and new and powerful franchise locator for the web and mobile are set to launch some time in July.

We are pleased to introduce Internet Marketing Specialist, Russ Lubin, who recently joined our team. Russ’ role at Elements will be helping our clients with Traffic procurement, SEO strategies and Social Media Marketing. After receiving a Bachelors degree from UC Santa Cruz, Russ started a web-design and hosting reselling business in 1997. Over the years, his focus gradually evolved into performing online affiliate marketing strategies for a variety of industries.

Russ started his new role at Elements last Monday. “My plan is to take my years of online marketing experience to help create successful traffic procurement strategies that will work seamlessly with our solid Elements Software.” When we asked Russ what he enjoys best about his line of work, he responded “Our clients know their products, but they don’t always know how to best market those products in the ever-changing online marketplace. I enjoy helping clients bridge that gap through both advice and execution.”
We are excited to have another valuable expert on our team. You will be hearing more from Russ and his tips on best SEO and online marketing practices on our blog.

Social media is the fastest growing component to online marketing today. Are you using social media sites, such as Facebook and YouTube and/or using social media tools, such as blogs and Twitter, to attract visitors?

More businesses are beginning to understand how to best leverage online tools to build a community and recognize that engagement and interaction are the foundations of social marketing, but most don’t know what’s next.

Download your copy of “How Franchises Can Leverage Social Media”

“I really enjoyed the Webinar. It was very informative and well done” – Susan Black-Beth, CFE, Director of Franchising at Super Wash, Inc.

In the first in the series titled, Localized Online Marketing: Winning Over the “Locals”, Elements’ CEO and online marketing expert, Jeremy LaDuque, teaches how to create a local presence for every franchise location in order to improve local search engine rankings, reduce pay-per-click advertising, and ensure brand consistency. Webinar will take place on Friday, February 19, 2010 at 10:00 AM PST. http://elementslocal.com/register

Elements, Inc, an Online Marketing Agency and creators of an innovative platform, Elementslocal™ designed specifically for franchises, announced today a definitive agreement under which Elements, Inc. will acquire Tewkit, a provider in online marketing solutions for franchises.

This new acquisition of Georgia-based Tewkit will further increase Elements’ representation in the East Coast, while providing a powerful platform for one of the most complete solutions for Pay-Per-Click, Search Engine Optimization, SMS and email and Social Media marketing for franchises.

“We searched for months for the company that would meet our client’s needs for Search Engine Optimization and Social Media marketing. Out of all the companies we looked at Elements was the only one that provided the right solution of autonomous web sites, e-marketing and SMS services and understood the needs of the franchise community”, Stated Mr. Wally Cawthon, CEO and owner of Tewkit.com. “The combined resources will provide our customers a broader geographic footprint as well as significantly increase our offerings.”

“We are excited to have Mr. Cawthon join Elements as our VP of sales”, commented Jeremy LaDuque, CEO and leading expert in online marketing. “Wally has over 25 years of experience working with businesses developing strategies for achieving significant growth and profitability. His intuitive knowledge of the marketplace coupled with an accomplished ability to provide successful solutions for his clients makes us confident that this will be an excellent amalgamation for all”.