Significant changes in the way consumers prefer to receive information, coupled with an unpredictable economy, have many franchises reexamining their traditional marketing communication plans to gauge effectiveness. Both retaining Clients and attracting new Clients requires applying the latest digital tools to maximize leads received and covert them to sales. To address these goals, Sport Clips, the nation’s leading men’s and boys’ hair care franchise, has partnered with ElementsLocal™ to maximize their online solutions specifically designed for franchises. Using the latest technology, ElementsLocal™ is providing Sport Clips unparalleled abilities to market online and communicate with their existing clients through email and text messages.

Sport Clips searched the existing product offerings for a solution that would support and encourage loyalty among existing Clients and offer innovative ways to communicate with and attract new Clients. After this search, Sport Clips signed on with ElementsLocal™ to significantly improve its online presence and develop lasting relationships with Clients through local web sites and creative email and SMS campaign strategies.

With 90% of online users conducting local online searches

The International Franchise Association is the largest and oldest global franchising organization that protects, supports, and promotes more than 1,300 franchise systems and over 10,000 franchisees.

This year will be the IFA’s 50th Annual Convention in San Antonio, Texas on February 4th through the 8th. Speakers include former U.S. President George W. Bush, who will be opening the convention. Some of the other speakers include an impressive ensemble of leading franchise professionals such as Jack Earle, a McDonald’s multi-unit franchisee, Jon Luther, Chairman of Dunkin’ Brands, and Michael M. Isakson, President & COO of ServiceMaster Clean.

IFA has respectively chosen Elements’ CEO, Jeremy LaDuque, to lead the Round Table discussion “Handling Internet Leads”. LaDuque, a leader in online marketing solutions, teaches ongoing webinars and seminars on the subject of online marketing. Several of his articles have been published in numerous publications, including IFA’s Franchising World Magazine. Steve Bridge, CFO of Elements and founder of the franchises Local Copies and California Fresh, has been chosen to lead the Round Table, “Mobile Marketing Opportunities”.

The Elements team will be offering expert advice at their booth 237 to assist franchise professionals wishing to maximize their online presence. Valuable tips on email, mobile, and social media marketing will be given, as well as a Nintendo Wii and other fun prizes for those who test their luck at the Roulette wheel. To learn more about what else is happening in the Element’s booth, register for the 15 minute webinar. http://elementslocal.com/Join/2010PreConvention.php

Don’t forget about the Webinar coming up this Friday, November 20 @ 10 am (PDT). Learn from your Franchise Online Marketing experts how to increase local leads, improve local search engine rankings, and ensure brand consistency. Register now: http://elementslocal.com/register

New technological advances in the past year have ushered in a plethora of opportunities for franchises looking to extend their brand into the digital age, as localized marketing and social media strategies once considered cost-prohibitive have since become more possible. Until recently, implementing local search engine optimization, email/mobile marketing campaigns and social media simultaneously seemed logistically and financially unfeasible for franchisors. But now, intelligent new software platforms such as ElementsLocal offer online marketing solutions that are easily manageable, comprehensive and cost-effective.

As recently as a year ago, it was simply impossible for a franchise to affordably launch hundreds of autonomous, optimized web sites for each of its franchises, not to mention monitor each of them for brand compliance. Today, technological developments allow franchises to effectively leverage and maintain control of their brand marketing online, in email and on mobile devices, without costly oversight

So, just what is the digital age for franchises and why can more companies now participate? LaDuque explains the key components and why they’re now more affordable to implement:
Local Search

Why it’s relevant: A strong, localized search-marketing strategy is now considered one of

Learn from your franchise marketing experts how to:

Webinar will be held on November 20, 2009 at 10:00 am PST.

Register here:
http://elementslocal.com/register