With seniors considered the fastest-growing population, America is aging, so it’s no surprise that Always Best Care – provider of in-home care and assisted living placements for seniors – is an increasingly successful franchise anticipated to nearly double its growth in 2010.

Increasingly instrumental to the company’s further expansion, however, is its ability to appear local to its potential customers, which is why Always Best Care has teamed up with ElementsLocal™ – an innovative new solution designed specifically for franchises that helps increase web traffic and online leads by creating local web sites for each franchise location.

“We are a relationship-based business, so it is very important for our franchises to have a local presence on the Internet,” said Michael Newman, founder, president and chief executive officer of Always Best Care. “Our clients want to know that we are in their local community and that we are there when they need us.”

Research company eMarketeer recently found that local search is now more popular and relevant than regular search for people looking for a

Sport Clips, the nation’s leading purveyor of contemporary men’s haircuts with 650 locations in the US has chosen ElementsLocal, by ELEMENTS, for their websites, online marketing, and software needs. The unique ElementsLocal software platform will enable Sport Clips to better utilize their electronic communications and internet presence as a strategic focus to increase brand awareness, improve marketing effectiveness and increase clientele.

Sport Clips, currently listed as one of the top 50 fastest growing franchises by

Jeremy LaDuque, CEO, and Steve Bridge, CFO, will be attending the IFA Public Affairs Conference at the JW Marriott in Washington, D.C. September 14-15, 2009. They will be available and happy to answer any questions related to franchise software, local online marketing, search engine optimization, among many other topics. They look forward to seeing many of you there!

Elements Inc., an interactive web agency, designs and develops online business applications, corporate web sites and Internet marketing strategies that enable clients to harness the power of the Internet to streamline their business. Based in San Luis Obispo, CA, and founded in 1999, Elements recently introduced ElementsLocal™, a software platform developed specifically for the unique challenges and opportunities franchise companies face in online franchise marketing. ElementsLocal clients include Jiffy Lube, Paul Davis Restoration and Always Best Care, among others. For more information on the company, visit www.elementslocal.com.

Mobile technology is believed by many to be vital to the future of marketing. Jeremy LaDuque, president and CEO of Elements Inc., offered his insight on the subject in an article he wrote for Franchising World called “Driving Leads Through Mobile Internet Technology.” One of the world’s leading franchise magazines, the article appears in the August 2009 issue.

Elements, in partnership with a leading online survey company, has just completed an extensive mail and online survey of United States Franchisee locations, on behalf of franchisors who want to know more.

After extensive analysis it became increasingly clear that franchisees believe the local independent competitors are significantly beating them at obtaining on line leads. The graphic below shows that over 75% of the respondents feel that local independents are doing a better job.