That space underneath your name in LinkIn is your “Professional Headline”. If you’re like most people who simply put their job title and company in that space, you’re missing out on a great opportunity to pitch yourself and the company you represent. Your “Professional Headline” is one of the most important pieces of information on your profile because it shows up whenever people search for you and after any discussion you participate in. Use this space to include a much abbreviated version of your elevator speech or to include your company’s tagline .

Online Marketing = Staying Ahead.

Social media, email marketing, and local search marketing are changing how we do business. It is now more critical than ever for your franchise to be visible in all areas of online marketing in order to stay ahead of the competition.

Integrating Online Marketing = More Leads.

Three industry experts from both ElementsLocal and Exact Target will be discussing how to leverage technology by bringing different types of interactive communications together to drive deeper customer engagement, customer loyalty and new customer acquisition.

This webinar will be held March 19, 2010 at 10am PST. This is part of the “Online Marketing Made Easy” Webinar Series.

Reserve your spot here!

Have you wondered why some of your blogs get a lot of readers and some fall short? With all the information out there on the internet, your blog title and email subject line are more important than ever. Here are some tips that have been proven effective when it comes to titles:

1. “How to” titles clearly present solutions to common problems. Also, when you conduct keyword research, you will find that “how to x, y,z” ranks better in the search engines

2. “5 Ways” Blog Titles: Research shows that when a title contains a number it gets more attention. What’s also interesting- odd numbers are more effective than even numbers. People want to know right away what your blog contains and if it is worth their time to read it.

3. The Worst Way to/ Mistakes to avoid titles: people want to know the mistakes they should avoid so that they can succeed faster.

4. Questions that pique curiosity

5. Powerful words that get readers:

“I really enjoyed the Webinar. It was very informative and well done” – Susan Black-Beth, CFE, Director of Franchising at Super Wash, Inc.

In the first in the series titled, Localized Online Marketing: Winning Over the “Locals”, Elements’ CEO and online marketing expert, Jeremy LaDuque, teaches how to create a local presence for every franchise location in order to improve local search engine rankings, reduce pay-per-click advertising, and ensure brand consistency. Webinar will take place on Friday, February 19, 2010 at 10:00 AM PST. http://elementslocal.com/register

Don’t forget about the Webinar coming up this Friday, November 20 @ 10 am (PDT). Learn from your Franchise Online Marketing experts how to increase local leads, improve local search engine rankings, and ensure brand consistency. Register now: http://elementslocal.com/register